Group
DAO or “TAO”
Ancient chinese term, usually translated “way”, “path” or “technique”.
The dao is the natural way of the universe.
In bangladesh, the word dao also means “to give”.
A symbol of our philosophy towards this industry:
have a determined mind to always follow the right path in these chaotic days.
“行之有道”
Our purpose is to offer retailers and fashion brands a complete support service.
From the study of trends to the production and delivery of products, we put our expertise to work for our customers integrating their values and standards at every stage.
Why choose us?
A dedicated team to support fashion brands and retailers throughout the whole creative process
Our offices are located in Madrid, A Coruña, Paris, Hangzhou, Dhaka, enabling us to meet our customers wherever they are, at every stage of the design process.



Our team of designers and R&D experts – some of whom have worked for major Spanish and French leader brands, is ready to support our clients for moodboards, presentation of collections, samples development, 3D conception.
PARIS
HANGZHOU
Financial strength
Operational excellence
Supply chain expertise
Our structure not only ensures seamless deliveries but also safeguards your business continuity in an unpredictable world
Our robust financial stability is a cornerstone of our ability to ensure a secure and reliable supply chain.
A complete control over our supply chain is supported by the monitoring of the procurement from HANGZHOU HQ.
Thanks to our financial autonomy, we significantly reduce the risks of supply disruptions and ensure operational continuity and traceability of operations.


Every key process is controlled by our own teams :
Our team of designers and R&D experts – some of whom have worked for major Spanish and French leader brands, is ready to support our clients for moodboards, presentation of collections, samples development, 3D conception.
- Hangzhou HQ expertise of fabrics and accessories procurement (purchase and shipping)
- Garments productions are running at our owned factories in Bangladesh, Cambodia and China.
- Production planning and quality control is ensured by our local teams in manufacturing countries
- Deliveries to be operated in Europe are managed at departure and at arrival in Belgium (customs clearance, transports booking)
- Social and environmental compliance is monitored by dedicated team
Governance
Fiona XiaoJuan Lee
Fiona XiaoJuan Lee (李晓娟)
Founder of Ruining. CEO, Chairman of the board.
Having studied at Zhejiang University of Science and Technology, majoring in Textile, dye and finishing. Fiona’s strong technical skills in garment manufacturing processes make her the centerpiece of products knowledge.
Travis Xueli Yu
Travis Xueli Yu (余学礼)
Founder of Travis Asia in 2018. Director of the board.
Under graduation Boston University, Master in Nanyang Technology university, Travis is currently in charge of administration of Bangladeshi factories, Spanish office.
Laurent Gicquel
Laurent Gicquel
Founder of Tex Alliance. Director of the board.
With more than 25 years’ experience as an entrepreneur and investor at manufacturing units, he has strong expertise in sales and international trade.
Farid Latif
Farid Latif
CCO & MD of Lavender Garment, Global Fit, DAO Ltd.
A native of Bangladesh, raised in Canada, he returned to his homeland in 2015, and put his electrical and electronics engineering major's training to work for the family industrial group as Technical Director and joined our group in 2022.
Huiyu Ru
Huiyu Ru (茹惠玉)
Operational Director.
With over 30 years of experience in the field, having started out as a sewing worker, now she is overlooking all the factories.

Our administration & finance centers in Europe and Asia offer a range of logistics scheme and financial flexibility to international customers.
Tex Alliance (Brussels, Belgium)
Hangzhou Rui-Ning Trading Ltd (Hangzhou, China)
Hutton Global Trading Ltd (Hong Kong)
Travis Asia Group Ltd (Hong Kong)
Factory65 (Singapore)
DAO Lin (France)
History

